The Hidden Obstacle to Becoming Naturally Assertive

What would happen in your life if you were more assertive when you need to be?

For most people who lack assertiveness, miracles would happen.

You’d be able to speak up and get what you need from others. You’d be able to say no and create space in your life. You’d go after goals that push you out of your comfort zone and accomplish what you never believed you could.

At last, personal power would be all yours.

Assertiveness requires self-confidence. And there is one absolutely mind-blowing, hidden obstacle that gets in the way of that confidence.  There is both good news and bad news that comes with this obstacle.

The bad news: It is a deeply entrenched blockage, so it won’t magically go away on it’s own (sorry). You have to do something very different within yourself and this requires a totally new level of awareness.

The good news:  If you can accept this obstacle and see it as a problem to be solved, rather than ‘reality,’ you can let it go in a relatively short period of time. Then, the confidence to assert yourself appropriately will be yours.

Here is that hidden obstacle that keeps you from being assertive:

Before you try to assert yourself, you’ve already decided to be rejected.

Take a moment and let that settle in. Amazing when you really think about it, isn’t it? In your mind, there is no point in asserting yourself because you already ‘know’ the end result. And you are feeling the rejection already!

When you need to speak up, you think: What’s the use? People don’t want to hear what I have to say. They’ll just think I’m stupid.

When you need to say no, you think: If I say no, they’ll be really upset and probably hate me.

When you need to reach out for help, you think: Nobody cares about me anyway. What’s the point?

When you need to confront someone, you think: It will just be a huge argument that I will end up losing, so there’s no use.

When you set a new goal, you think: Who am I to accomplish all that? I don’t deserve it. Besides, people will know I’m a fake.

Rejection. Rejection. Rejection at every turn. So, you clam up, avoid confrontation, withhold your talents and continue to live a life that is much smaller than you are capable. It’s depressing, I know.

Is it time for a new decision?

What would happen if you decided something different? What would you do if you really felt that by asserting yourself, you actually have a solid chance of success? What if you believed that people would genuinely respect you more and that you could handle that respect?

Again, miracles.

Rejecting yourself ahead of time really is a problem that must be solved if you are to practice mature assertiveness.

What can be done?

First, realize anticipated rejection is a false projection. It is not based in reality. The truth is, when you assert yourself, you do not know how people are going to respond. Some may respond positively. Some people may have a negative reaction. That part is up to them.

Next, understand that if you are actively imagining rejection with consistency and subconscious commitment, then a part of you is seeking out rejection. That’s right. Seeking rejection. And this is the real problem.

Why are you unwittingly seeking rejection?

Because rejection is familiar. The subconscious mind takes great comfort in familiarity. It clings to what it has learned. At some point in life – probably early on – you experienced a lot of rejection consistently, whether or not you recognized it as such. Your subconscious mind embraced rejection as a familiar reality.

It continues to seek out this accepted reality by projecting rejection wherever you go. In fact, if you are typical, you may run the rejection script dozens of times a day and feel low with each rehearsal. Around here, we call it a rejection attachment. Who can be assertive under these circumstances?

So, your subconscious mind needs to be re-educated so you can let go of the rejection attachment. Then, a state of acceptance can become the norm. You are the one to reeducate your subconscious. It can be an emotional process because there is often buried hurt and pain (and emotional exhaustion) from years of life spent feeling like others are judging you.

Yet, when you realize that you’re dealing with an old, outdated script that your mind is running on autopilot – and it has nothing to do with the present day you – then you can begin to make slow and steady progress. Soon enough, you’ll be putting yourself out there like never before, and letting others choose how to respond.

Some will accept. Some may reject. Others will not even pay attention. The ones who accept your ideas, needs, and passions represent an unprecedented opportunity to grow your life in amazing directions!

To learn how psychological attachments (including the rejection attachment) create self-sabotage and what to do about them, watch this enlightening free video.

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About Mike Bundrant

Mike Bundrant is a retired psychotherapist, Master NLP trainer, and practicing life coach. He and his wife, Hope, co-founded iNLP Center in 2011.
Comments ( 3 )
  1. Canny

    Wow. Hits home. Thanks.

  2. John Spessard

    This is a profound article. I can think of several vivid instances people approaching others timidly in situations where the probability of getting a “yes” was remote. They had a double safe method of getting the rejection. (1)By approaching timidly (being incongruent on what they wanted) and (2)choosing to ask in circumstances where it was just not convenient for the other person to say ‘yes’. I’ve recently discovered a VERY sneaky rejection attachment in myself that had disguised itself as humor. I discovered when I think something is very funny to do, it is often a trick the rejection attachment plays on me to get me to do things that will break rapport with other people. The key for me to discover this rejection attachment was (1)the AHA program, (2)Eckhart Tolle, and (3)a game that is designed to diagnose unconscious behavior patterns… This is a wonderful article for those who are enlightened enough to understand its profoundness…

  3. kathee

    I remember lying in my room when I was in high school and writing in a journal to my future husband. I’d write all sorts of notes and questions and things cI’d wonder or ask this man when I eventually met him. I would wonder where he was and what he was doing and if he was thinking about me too. It has always been such a strong desire in my heart to find a wonderful man to marry, someone who would love me and cherish me and appreciate me for the person I am. I always thought I would get married right out of college, just like my parents, so when that plan didn’t work out, I started to get discouraged. A school mate snatched my future husband away from my arms just because she had spiritual powers, all hope was lost to me before i came across the help doctor (
    ) who i confided in, i told him my long story and he helped me regain back my lover with his prayers which is now my husband today. if you have any problem email the help doctor (

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