How to Become a Life Coach – This article will show you how to become a life coach. We wrote it to make a practical difference between success and failure. This is the ultimate guide!
Important: You don’t need to have iNLP Center training to become a certified coach or to benefit from these resources, but of course, we highly recommend it!
There are people for whom becoming a life coach is an ideal career choice. Many life coach candidates, however, miss the opportunity to follow their passion due to bad advice, often published by life coach training centers and marketing gurus whose sole interest is to sell their own product.
It’s time for a real guide that shows you, step-by-step, how to become a life coach. And we won’t waste your time with unrealistic expectations.
How to Become a Life Coach
If you are serious about becoming a professional life coach because you really enjoy helping people, you will be encouraged by what you read here. We’ve outlined the process very clearly in order to help you safely and sanely make the transition into your new coaching business. We also recommend taking the Life Coach Aptitude Test so you can discover which skill sets to focus on in your life coach training.
My only goal in presenting this information is to provide an unbiased, step-by-step tutorial for anyone who wants to learn how to become a life coach. The industry needs it. Too many people fail due to having false information.
If you’re ready to dive in, let’s go! Knowing how to become a certified coach means understanding 10 key steps.
How to Become a Life Coach | Summary of the 10 Steps
Becoming a life coach is a career decision and should not be taken lightly. Below is a summary of the steps involved. We’ll expand on each step further into the article.
How to Become a Life Coach
This article will take around 15 minutes to read. 20 minutes
Know your life coaching aptitude score
How do you know you’re a fit for life coaching? Perhaps people have often come to you for advice. Maybe you have a desire to help others get past the obstacles you have worked so hard to overcome. Read more
Develop your unique coaching vision
What is a coaching vision? It’s a broad, inspiring view of your business, including a clear statement of what people you are going to serve and how. Read more
Learn the skills you’ll need to be in business as a life coach
Beyond the life coaching skill set that you’ll learn in training, there are a number of areas in which you will need to become competent. Most will require your daily attention. Read more
Plan your transition (wisely) into a life coaching career
Anyone wanting to become a life coach needs to understand how (and how not) to transition into the business, particularly regarding what to expect as far as income. Your income expectations can make or break your plans. If you don’t check them, your life coaching business may very well end before it has a chance to succeed. Read more
Find the best life coach certification and credentialing
You must research to find a training that fits your lifestyle, philosophy, and wallet. There are a variety of life coach trainings out there, from in-person, blended, to online. As well, there are accredited and non-accredited. Interview each training center to see if it fits your needs. Read more
Set up your life coaching business
Based on over 25 years of personal experience running a life coaching business, training others to do the same, and setting up and establishing my own coaching practice on three separate occasions, I have put together a list of business and administrative tasks that you will need to complete while you set up your own life coaching business. Read more
Understand what really attracts (and retains) life coaching clients
You’d do well to realize clients want one thing: Solutions to pressing problems. They won’t be coming just to hang out with you. They need solutions that they cannot find on their own. If you become a life coach, you will be facilitating solutions to problems. Read more
Create custom coaching packages
A critical step in your sales and marketing plan is to create custom coaching packages that offer solutions to the specific problems your ideal clients are struggling with. By clearly outlining which problems you help clients solve, showing them exactly what they will be buying, you sell ‘solutions’ rather than ‘life coaching’. Read more
Use a marketing system to bring in the right clients
There are numerous and creative ways to market your new life coaching business. You can start with free options such as social media postings, local area business listings, and word of mouth. Deciding on the specific advertising method you use will depend a lot on your budget, but also on your target niche. Read more
Step up your online presence and expand your reach
Perhaps you are feeling confident about expanding your comfort zone into the global online world. If that’s the case, it’s time to consider ways to scale up your life coaching practice and get more serious about your online presence. Read more
These are the basic steps for how to become a life coach. The rest of this post will give you details on each of the steps and get you started on the right foot.
But first, perhaps you’d also like to know…
Who am I to tell you anything about life coaching?
I’m Mike Bundrant, a retired psychotherapist and active NLP and certified coach trainer. I’m also a lifelong entrepreneur. Since getting my counseling license in 1995, I have worked for myself, with the exception of five years spent in corporate America.
At one point in life, I was wondering the same thing: How can I become a life coach and enjoy the flexible lifestyle that goes with it?
I had three kids and was working two full-time jobs at minimum wage and had no prospects in the field. I get how challenging it can be when you start with few prospects and even less experience!
How do you go from nothing to a life coaching business that most people only dream of?
The answer is to set yourself up correctly from the beginning and follow a system that has been proven to work in the real world. (Make sure that you can speak directly to any trainers, mentors or guides you choose along the way).
In 1995 (just out of college) I established my first successful coaching practice in New Mexico (Albuquerque and Santa Fe). I was a zealous 25-year-old and didn’t feel that I had much to offer in the life experience department. But the business worked for many years because I learned to focus on the NLP and life coaching techniques I could use to help people get the results they needed.
For example, I didn’t want to coach people who were in long-term relationships because I was a newlywed. However, I could help people stop procrastinating, eliminate fears, or form better habits. For each area I worked in, I knew several techniques to use, so I became a bit of a specialist. Clients kept coming.
Today, my life coaching business is 100% online. I help clients from around the globe and haven’t had room for new clients in more than two years.
After nearly 30 years working with clients, I’ve learned what will attract people who are willing to invest in themselves. I know how to ‘package’ life coaching services that send the perfect message to prospects, resulting in solid inquiries and leads.
In short, I know how to become a life coach because I’ve done it several times over. I’ve made all the mistakes and spent years refining my approach in order to develop a successful life coaching system, from marketing, sales, and getting results with clients.
Additionally, I’ve had the privilege of working with several Fortune 100 companies in the training space and have co-founded a successful online training business with students in over 70 countries (right here at the iNLP Center).
I hope this gives you confidence that I can help! Now, let’s dive into those ten steps that outline how to become a life coach.
How to Become a Life Coach Step 1: Discover your Life Coaching Aptitude
Do you have what it takes to be a good life coach?
How do you know you’re a fit for life coaching? Perhaps people have often come to you for advice. Maybe you have a desire for helping people get past the obstacles you have worked so hard to overcome.
Perhaps you’d also like to live a more relaxed and flexible lifestyle. Or maybe you’re like many iNLP Center students who, according to our student survey, cite the number one reason for wanting to become a life coach as the desire to lead a more fulfilling life.
Whatever the reasons, beginning by assessing your abilities is a solid first step. Knowing how to become a life coach is one thing; becoming a great life coach is something else.
How can you determine if you would make a good coach?
A simple and effective way to discover your natural potential is to take our life coaching aptitude quiz.
It’s not a guarantee, but getting a reasonable score on the quiz is a pretty good indicator that you can safely take the next step towards your goal.
The quiz is unbiased.
If you answer the simple questions honestly, the quiz will provide you with honest feedback about your coaching aptitude and any adjustments you may need to make to become a world-class life coach. Taking the quiz is anonymous, and your score will not lie if you don’t.
Whatever you score, please remember that a low score doesn’t necessarily mean you’re not cut out for life coaching (although it might). It means you may need to focus on key areas in training. We all have those areas! That’s what life coach training is for.
How to Become a Life Coach Step 2: Develop your Unique Coaching Vision
What is a coaching vision? It’s a broad, inspiring view of your business, including a clear statement of who you are going to serve and how.
If aptitude and ability are the sail on your journey towards becoming a life coach, then having a clear vision is the rudder that will guide you through the inevitable challenges and obstacles.
At the iNLP Center, we help students develop a unique coaching vision at the start of the program. Here are some of the areas included:
- Identify personal interests and strengths that will help them build their business
- Describe the specific types of problems they want to help clients solve
- Determine their coaching niche and describe their ideal client
- Pinpoint what motivates their ideal client
- Identify how much money they want to make and how many hours they would like to work
- Determine whether or not their financial goal is realistic
- Prepare for their own potential stumbling blocks
The benefit of getting clear on the above at the beginning of your life coach training is that you can tailor the course to your unique vision from the start. Becoming clear about your own motivation and specific stumbling blocks allows you to work on yourself throughout the course. This is how to become a life coach!
One iNLP Center student listed her stumbling blocks as:
- Feeling she was not good enough (who am I to coach others?)
- Concern over her limited experience with coaching
- Worry that her accent made her less credible to native speakers
- Fear of rejection and failure
Armed with this list of obstacles, she was able to persevere through the coach certification and address them in the process.
And remember this…
You don’t need to be perfect to be a life coach.
You are and always will be a normal person with your own unique challenges and struggles. Just like everyone else, you can choose to work each day to become the best version of yourself. The life coach training you choose should not just teach you how to coach, but also show you how to address your own challenges, giving you more confidence overall.
How to Become a Life Coach Step 3: Learn What a Life Coach Must Do to be in Business
Beyond the life coaching skill set that you’ll learn in training, there are a number of areas in which you will need to become a competent professional life coach. These are in the category of professional development and many will require your daily attention.
Effectively advertising and promoting your coaching business is a vital, on-going task. You may be a fantastic certified coach, but if no one knows about you, all those wonderful coaching skills will be wasted. No marketing = no sales opportunities = no clients. We’ll get more specific about marketing in steps 9 and 10.
So you’ve promoted your professional coach services and the inquiries from people are coming in. But, you’re not finished yet. While effective marketing creates sales opportunities, selling creates paying clients.
You’ll need to learn an effective system to convert inquiries into clients. Many who are drawn to life coaching are uncomfortable with the sales process, and worry that it will be too ‘car sales-y’. It should be a relief to know that a good life coaching sales process is not like that at all!
Your sales meeting is more of a consult than a sale. The sales process should follow a specific system that includes a set of questions which potential clients will find helpful, and which naturally motivates them to sign up for professional coaching where appropriate.
At iNLP Center, we call our coaching sales program the Windfall System. It takes the guesswork out of what to say and do during an initial consultation and is exceptionally effective at converting interested inquiries into coaching clients. And you’ll never feel like you have to convince or pressure anyone.
Administration is a catchall set of tasks and required skills including (but not limited to):
- Maintaining your website
- Billing and bookkeeping
- Keeping your calendar up-to-date
- Maintaining your mailing list
- Managing between-session client communications
Much of the above can be automated or outsourced inexpensively these days, but it’s still a good idea to know how to perform most tasks yourself, especially during the early days of your practice.
The best coaches are always looking to up their game. Continuous professional development through additional training, reading, seminars, and workshops will be what sets you apart from other coaches.
Since coaching models and techniques are not one-size-fits-all, you want to be proficient in several. The more tools in your bag, the more client challenges you can address. Being the best you can be through on-going personal growth should be a way of life for life coaches.
Working with Clients
Most life coaches work directly with others, usually one-on-one via in-person, video, or over the phone.
It can be overwhelming at the start of your life coaching journey to imagine coaching actual, living and breathing clients. Being able to comfortably talk, listen to and deal with the emotions of someone who is looking to you for guidance can feel intimidating, even scary.
When iNLP Center new students discover that they will be submitting a real coaching demonstration audio for review, most are nervous at the prospect. We always remind them that by the end of their training, they will have practiced enough coaching and learned so many practical coaching skills that they will become quite comfortable working with actual clients.
It also helps to remind yourself of the positive and constructive impact you can have on someone in need. It’s why you signed up for this. The thrill of knowing you’ve made a difference in someone else’s life is an experience that brings with it the most profound sense of satisfaction.
During your professional life coach training, take one day at a time. Your coaching confidence will grow because we focus on that, specifically.
How to Become a Life Coach Step 4: Wisely Plan the Transition into Your Life Coaching Career
Wisely is the operative word.
Anyone wanting to become a life coach needs to understand how (and how not) to transition into the business, particularly regarding what to expect as far as income. Your income expectations can make or break your plans. If you don’t check them, your life coaching business may very well end before it has a chance to succeed.
Let’s take a cold, hard look at money expectations.
With any new business, it takes time to succeed and your coaching business will be no different. How much time? That depends on several factors, not the least of which is how well you master marketing and sales. Let’s look at the averages.
Please note: We will NOT be taking into consideration the outrageous claims of certain life coach marketing gurus who woo unsuspecting customers with promises like “six figures in 90-days!” Such false claims are deliberately misleading and create dangerous expectations for those looking to make a career change.
If you’re serious about learning how to become a life coach, take this one piece of advice…
Do NOT run out of money before you succeed.
It all seems so easy when you’re just counting clams: Ok, so I will charge $150 per hour. To make six figures, I only need to work 15 hours per week, and I can still take six weeks off every year! If clients see me once a week, that’s only 15 clients. How hard can that be?
Actually, this dream scenario is not far-fetched. You can do it. I’ve done it and know plenty of coaches who are living the dream. It’s a fantastic lifestyle that I’d never trade for any career. The only problem with this scenario is that most newly trained life coaches underestimate the time it will take to get there.
Going from zero clients (and limited experience) to 15 billable hours per week, 46 weeks per year will take one to two years. This is assuming your business, marketing, and sales systems are effective. An effective life coach training will include the business and marketing help you’ll need to get started.
You also need to take into consideration:
- It takes time to get good at marketing and selling life coaching.
- Not all clients will meet with you every week.
- Some clients drop out unexpectedly.
- If you’re working a full or part-time job during the transition, the going will be slower.
- Most worthwhile accomplishments are harder and take longer than you expect
Factoring in the time it will take for you to complete your life coach training, set up your business, and begin your marketing, I strongly suggest that you plan on an alternate way of keeping the bills paid for 1 to 2 years before you can live off of your life coaching income.
Unless your coaching practice is already established (for instance, you already have a large following, or perhaps already have a coaching contract in place), if you don’t allow enough time in your transition plan to keep the bills paid while you build your business, the fateful day will come when you will be forced to either throw in the towel or get a second job. This can be extremely disheartening, not to mention expensive and entirely unnecessary.
Far better to practice a little realism and patience now, plan wisely and do things right the first time so that you can achieve your dream.
How to Become a Life Coach Step 5: Determine the Best Life Coach Training and Credentialing for You
There are three styles of life coach training available:
- In-Person (traditional learning)
- Blended Learning (online with live classes)
- Purely Online (independent study with little or no oversight)
As online platforms became more accessible and user-friendly, purely online training options gained in popularity due to their convenience and lower tuition cost.
One significant drawback to pure online learning is that these training programs often do not offer adequate (or any, for that matter) oversight or personalized feedback. Without a trainer personally overseeing an online student’s progress, the student can’t really know if they are learning accurately or effectively. These programs are never International Coaching Federation certified because they do not provide oversight and live sessions.
Pure online learning, such as Udemy, is not how to become a certified coach. If you choose to get your life coach training through an unsupervised online course, you will not qualify for any life coaching credential.
In contrast, an accredited blended learning program, such as our NLP-Integrated Life Coach Training, will provide the flexibility, convenience, and affordability of purely online training, while offering the personalized supervision needed for proper learning and accreditation. This type of program can be rigorous and be approved by International Coach Federation.
Good blended learning providers offer live training sessions in an online classroom. Blended life coach training hits that optimal middle ground.
Let’s review the pros and cons of each style of learning. Then, we’ll look at what you should look for in any life coach training program.
In-Person Life Coach Training ($$$)
- In-person feedback
- Personal interaction between trainers and students
- Training completed according to a set schedule
- Full, uninterrupted immersion learning
- Typically the most expensive option
- Less convenient (travel, time off)
- Less effective for skills integration because of the speed at which you are learning
- Can’t learn at your own pace
- Limited scheduling options
- Less opportunity for developing a long-term community and support network
Purely Online Life Coach Training ($)
- Generally more affordable
- Flexible start times
- Work at your own pace
- No travel required
- May prove challenging for those less comfortable with technology, or with slow/unreliable internet connections
- Students must hold themselves accountable for completing the material
- Feedback, if any, is not immediate
- No peer community
- Students will need to find practice partners/clients on their own
- No credentialing
- Learning does not integrate well
Blended Online Life Coach Training ($$)
- Often very affordable
- Flexible start times
- Work at your own pace
- No travel required
- Flexible learning pace allows for greater skills integration
- A community of peers and trainers for on-going support
- Live, virtual training sessions and one-on-one interactions
- May prove challenging for those less comfortable with technology, or with slow/unreliable internet connections
- Feedback is not always immediate
- Students may still need to find practice partners/clients on their own
Finding the best life coach training platform will depend upon how much time and money you have available to you. If you have the resources available to travel and take time off from your regular work, then attending an in-person training might be something to consider.
If you require the flexibility of studying at your own pace as you transition out of your current career, then a blended learning curriculum will likely be your best option.
Which Training Format is the Best?
In my experience, in-depth learning and proper skills integration favor the blended learning format. For this reason, the training programs we offer through iNLP are of this style.
The necessary skills are taught in smaller chunks with personalized support and live virtual training. The content is delivered on your own time and at your own pace, and you can return to lessons over and over until you’ve really mastered the material. And our extensive online peer and trainer community offers an on-going resource for practice, assistance, and encouragement. This is really the most effective format to learn how to become a life coach.
Once you’ve decided on the general style of learning platform best suited to your particular situation, find an accredited program that matches your unique learning style.
How to Become a Life Coach ~ What Every Life Coach Training Program Should Include
Whatever the style of program, students serious about becoming life coaches should insist upon the following:
- Regular live (in-person or virtual) access to a qualified trainer
- Personalized feedback and support on the training materials
- Comprehensive, understandable instruction on the core coaching method, including background, theory and practical application
- How to set up and run a life coaching business
- As a bare minimum, the material should also include instruction on:
- how to conduct an actual coaching session with a client
- ethics of life coaching
- defining your unique style and niche
- how to market and sell your coaching services
- Access to on-going professional development resources and support (additional content, articles, webinars, live/virtual classes, etc.)
- Access to a robust peer/trainer community
- Certificate(s) of completion
- Accreditation via internationally recognized coaching standards organizations such as International Coach Federation
- Flexible and affordable payment options, zero hidden fees, and a clearly laid-out refund/cancellation policy
How to Become a Life Coach Step 6: Set Up Your Life Coaching Business: Required Tasks
Based on over 25 years of personal experience running a life coaching business, training others to do the same, and setting up and establishing my own coaching practice on three separate occasions, I have put together a list of business and administrative tasks that you will need to complete while you set up your own life coaching business.
Business Set Up Tasks
- Registering your business
- Designing and building a website with the necessary content
- Creating your specialized life coaching program
- Refining your marketing message by defining the core problem you will solve, including essential research
- Setting up social media accounts
- Creating free introductory material
- Setting up your email list
- Setting up your online scheduler and other administrative tasks
- Designing and printing business cards, flyers and printed marketing material
- Obtaining liability insurance
- Dealing with unexpected hiccups and obstacles
If you’re thinking: I can knock it all out in a week…
Caution: You may not understand how long these types of tasks actually take.
Why not plan for the worst-case scenario from the start, and be delighted if you get the job finished early? And remember, the fancier you get with your branding and material, the more time you should expect the process to take.
As an example of just how long this all-important development stage can take for something that might seem simple, I invite you to take a look at an overview for a short online program my wife and I developed together as a complement to our full training programs – The AHA Solution.
It took two people one full calendar year to develop that program from concept to end product. This is not shared to discourage you. It’s been well worth the time and effort, as this one short program brings in a steady stream of new student enrollments and coaching clients.
How to Become a Life Coach Step 7: Understand What Life Coaching Clients Really Want
You’d do well to realize clients want one thing:
Solutions to pressing problems.
They won’t be coming just to hang out with you. They need solutions that they cannot find on their own. If you become a life coach, you will be facilitating solutions to problems.
Many coaches consider themselves more than mere problem solvers. While this is true, clients (especially in the beginning) do not care. They want out of the painful situation in which they find themselves.
If you can demonstrate that you understand their pain and offer a believable solution, you will be hired. It’s that simple.
This is why many successful life coaches (and other businesses) regularly demonstrate their understanding of problems.
Successful life coaches write awareness-increasing articles with titles like:
- 10 Signs your Life is Out of Balance
- How to Know when it’s Time to Quit Your Job and Move On
- The Five Skills Leaders Need to Succeed
- Seven Signs your Relationship Lack Intimacy
Here’s an article that has inspired a ton of coaching inquiries.
When the right person reads these kinds of articles, they see themselves in them. This is often a profound experience. They are reading an article from someone who understands what they are going through! They know you get it. This is the first step toward connecting with someone who will become your coaching client.
The second step is to present a believable solution, which brings us to step eight.
How to Become a Life Coach Step 8: Create Custom Coaching Packages that Solve Specific Problems
Life coaching isn’t like going to the doctor or hiring a plumber; we all know when we need to make a dentist’s appointment or call an electrician. But most people don’t know when to seek out life coaching.
Even though life coaching is exploding onto the mainstream, it’s still too new for the average person to know when or how to use it. Trying to sell ‘life coaching’ services is too vague and undefined for most people to understand, and is not enough to inspire investment.
A critical step in your sales and marketing plan is to create custom coaching packages that offer solutions to the specific problems your ideal clients are struggling with. By clearly outlining which problems you help clients solve, showing them exactly what they will be buying, you sell ‘solutions’ rather than ‘life coaching’.
At the iNLP Center, we help our students to identify the main problem they want to solve with their clients, and to then create tailored coaching programs to address those needs. In this way, you let prospective clients know when they should call you and why. Your conversion of prospects into clients will skyrocket with this simple but crucial step.
How to Become a Life Coach Step 9: Start Marketing – Using the Right System to Bring in Clients
There are numerous and creative ways you, as a certified coach, can market your new life coaching business. You can start with free options such as social media postings, local area business listings, and word of mouth. Or perhaps you have a modest budget and can afford some online ads, or a spot in the local paper. But whatever your budget, you must market your business.
Deciding on the specific advertising method you use will depend a lot on your budget, but also on your target niche. There’s not much point in using Instagram if the age of your niche clients is 50+, since most Instagram users are under 30 years of age.
Similarly, posting an ad in the local community newspaper will likely not be effective if your target market is Millennials, as this age group gets their news almost exclusively from online sources and social media. It pays to do your research to determine which marketing vehicle will be most effective for your target clients.
Here are some advertising and marketing options in more detail:
Having an active certified coach social media presence is an effective and low-cost way to promote your services. You can create free accounts on Facebook, Linked-In, Instagram, Pinterest, and many other social media platforms.
There are many free resources you can find in a Google search for learning the best marketing practices for each social media platform, and you can also research the specific demographics for each, which allows you to target the ones that best match your niche.
Be aware that social media sites do require on-going maintenance in the form of regular postings and building a base of friends or connections; posting can take quite a bit of time, but the reach can be significant.
Your best approach is to choose one or two of the most fitting platforms, and then be consistent in your message and your schedule of posting. There are some great free apps available that will help you manage postings to multiple social media platforms, which should make this option more appealing and less time-consuming.
Joining professional organizations such as the local chapter of BNI (Business Network International), your local area Chamber of Commerce, or your town or city’s BIA (Business Improvement Association) can be a good choice if you would like to build a local coaching business.
These organizations often charge an upfront membership fee, and sometimes additional fees to attend meetings, but also usually offer a few discounts and perks exclusively to their members.
Attending these types of meetings provides a certified coach with a great opportunity to meet a variety of people you may not generally come in contact with, and to practice delivering your message. Additionally, working alone can get lonely, and these groups provide good socializing opportunities.
Tip: make sure to have business cards with you if you choose this option. You will need them!
Print and Online Advertising
If you don’t have the time for or inclination towards posting to social media or attending weekly events, you could choose the more expensive option of paid advertising.
For print advertising, you’ll need to consider that, just as for social media platforms, individual newspapers, journals, and magazines cater to a specific demographic. You’ll need to do your research and ask the right questions to ensure the demographic applies to your niche in order to get the best value for your advertising dollar.
You must also be consistent to get a good response, which means advertising over and over to the same group of people. Choose a package that fits your budget over the longer term.
Online advertising is another option. This is often referred to as ‘pay-per-click’ advertising. Search engines such as Google and Bing feature this option, which can be useful if your website itself is not showing up on the first three pages of an online search. However, it can get very expensive if you want to get results.
As an example, the search term ‘life coach’ can cost you as much as $4 USD per click. That means if someone enters the search term ‘life coach’, sees your ad and clicks on it, you will be charged $4. Be aware, as this method can add up quickly.
You can also advertise on social media platforms such as Facebook through something called ‘pay per impression’. This is a similar structure to print advertising in that you pay for your ad appearing on a page whether someone clicks on it or not. The fees are much lower than ‘pay-per-click’ advertising, but it can still add up.
The advantage with this type of online ad is that you can target the exact demographic you are interested in, which will make a big difference in how effective your ad campaign will be.
Free online advertising consulting is included with the iNLP Center’s Life Coach Certification Training!
How to Become a Life Coach Step 10: Up Your Game to Expand Your Reach
Let’s say you’ve got your custom coaching packages set, have a clear message for your niche market, and are seeing a fairly steady stream of clients as a result of your marketing efforts.
Perhaps you are feeling confident about expanding your comfort zone into the global online world. If that’s the case, it’s time to consider ways to scale up your life coaching practice and get more serious about your online presence.
Contributing Articles, Getting Links, and SEO
Writing for online publications (guest posting) and can be a great way to drum up traffic to your website and increase your worldwide reach, especially as a certified coach.
If you like to write and are good at it, other sites (not competitors, but in a related or supporting field) may agree to post your article on their site and provide a link back to your web page.
Getting links from other websites forms an integral part of what’s known as SEO or Search Engine Optimization. SEO includes a series of actions you can take that optimizes your website so that it shows up earlier and more often in online searches.
There are excellent free resources and articles available that will walk you step-by-step through the basics of preparing and optimizing your website. Alternatively, there are businesses that specialize in SEO if you lack the technical know-how but have the budget.
iNLP Center life coaching students get free marketing education and support through our live, virtual marketing classes. You are invited to attend weekly, with no limit on how many times you can come to get help.
Most online and print business directories are useless, but we spent a year researching and using such directories, and there are three specific to life coaching that should be considered essential in your first year of business. I won’t mention them here, but if you want to know, just ask.
Building a Mailing List
Fine-tuning your online newsletter and building your mailing list is critical. It takes time to get there, but creating an engaging newsletter and using the tips and tricks above to expand your mailing list is a must. You want to get to a point where you can simply put out the word to your email list and receive several inquiries for new clients in response.
Wrapping Up How to Become a Life Coach
Learning how to become a life coach involves more than getting coaching skills. It involves a range of other business and practical skills and requires you to learn and follow a business model that other successful coaches are using.
I hope you feel confident that I have been candid about how to become a life coach and what is required to succeed. You need a realistic (and optimistic) view of what lies ahead for you should you choose to pursue your dream.
It may seem like a lot of work, perhaps more than you were anticipating but it does require time and patience to see results. It’s all about taking one step at a time and finding the right training program to support you.
Unfortunately, you’ll find that most life coach certification institutes won’t teach you how to become a life coach, which includes getting practical coaching skills and running a life coaching business. And most life coach training centers don’t support your learning after your course is complete.
At iNLP Center, we do all of the above. How to become a life coach? When you join us, we’re with you every step of the way.
Can anyone be a Life Coach?
Yes, anyone can be a life coach. But, to be a great life coach, you must develop the skills necessary to effectively work with clients such as active listening, powerful questioning, and the ability to decipher nonverbal communication.
How much can you earn as a Life Coach?
Do you need a degree to be a Life Coach?
You do not need a degree to be a Life Coach. There are no regulations around practicing as a life coach, so no degree is required. You should earn a certification and be accredited to practice as a life coach. The certification and accreditation come with completing an accredited life coach training.
How much does a Life Coach certification costs?
Life Coach certification costs are between $1000 to upwards of $15,000, depending on the training center, the accreditations of the training, and the type of training you are taking. Don’t let the price fool you – a higher price does not mean a better training.
How long does it take to become a Life Coach?
An average life coach training takes six month to one year. Part of becoming a life coach is learning coaching skills and practicing coaching with others.