How to Become a Life Coach Step 5: Understand what really attracts (and retains) life coaching clients

How to Become a Life Coach Step 7

You’d do well to realize clients want one thing:

Solutions to pressing problems.

They won’t be coming just to hang out with you. They need solutions that they cannot find on their own. If you become a life coach, you will be facilitating solutions to problems.

Many coaches consider themselves more than mere problem solvers. While this is true, clients (especially in the beginning) do not care. They want out of the painful situation in which they find themselves.

If you can demonstrate that you understand their pain and offer a believable solution, you will be hired. It’s that simple.

This is why many successful life coaches (and other businesses) regularly demonstrate their understanding of problems.

Successful life coaches write awareness-increasing articles with titles like:

  • 10 Signs your Life is Out of Balance
  • How to Know when it’s Time to Quit Your Job and Move On
  • The Five Skills Leaders Need to Succeed
  • Seven Signs your Relationship Lack Intimacy

Here’s an article that has inspired a ton of coaching inquiries.

Self-Sabotaging | Why You Avoid Happiness at all Costs

When the right person reads these kinds of articles, they see themselves in them. This is often a profound experience. They are reading an article from someone who understands what they are going through! They know you get it. This is the first step toward connecting with someone who will become your coaching client.

The second step is to present a believable solution, which brings us to step eight.

Step 1: Discover your Life Coaching Aptitude

Step 2: Determine the Best Life Coach Training and Credentialing for You

Step 3: Learn What a Life Coach Must Do to be in Business

Step 4: Develop your Unique Coaching Vision

Step 5: Understand What Life Coaching Clients Really Want

Step 6: Wisely Plan the Transition into Your Life Coaching Career

Step 7: Set Up Your Life Coaching Business: Required Tasks

Step 8: Create Custom Coaching Packages that Solve Specific Problems

Step 9: Up Your Online Efforts to Expand Your Reach

Step 10: Start Marketing – Using the Right System to Bring in Clients

iNLP Center Staff
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