Close More Deals with Psychology: Master the Art of NLP in this Sales Training
Stop “pitching” and start influencing.
Learn the Neuro-Linguistic Programming (NLP) secrets that top 1% sales performers use to build instant trust, overcome any objection, and close deals with ease.
• Build your confidence and charisma as your non-verbal communication skills grow.
• Gain the tools to understand your client’s needs at a deeper level so you can communicate more clearly and directly. thus
• Increase your personal influence and persuasion during their buying experience.
• Use new NLP skills to build wealth – and your legacy as a top producer.
What’s Inside the NLP Sales Mastery Program?
This isn’t just a video library. It is a comprehensive, interactive certification designed to turn you into a high-earning sales practitioner.
✔ NLP Sales Mastery Certification:
Earn a credible credential to boost your LinkedIn profile and professional standing.Why Standard Sales Training Fails (and Why NLP is the Missing Link)
✔ 12+ Modules of Specialized NLP Content:
From sensory acuity to advanced reframing.
✔ Unlimited Live Training Sessions:
Join our Zoom classrooms daily to practice your pitch and get real-time feedback from master trainers.
✔ Stealth Missions & Psyche Builders:
Practical, real-world assignments that force you to use your new skills in actual sales calls immediately.
✔ Lifetime Access:
Sales environments change, but human psychology doesn’t. You get lifetime access to all updates and live sessions.
Most sales training focuses on what to say—the scripts, the rebuttals, and the “hard close.” But in a modern market, customers can smell a script a mile away. The iNLP Center NLP Sales Mastery Program teaches you how to communicate at a subconscious level. By mastering the psychology of the buyer, you don’t just handle objections; you prevent them from happening in the first place.
With our NLP Sales Mastery Training, You Will:
✔ Future Pace the Close:
Help your clients “test drive” the benefits of your solution in their minds before they even sign the contract.
✔ Read Mindsets Like a Pro:
Use Meta Programs to identify how your customer makes decisions—are they “moving toward” a goal or “away from” a pain point?
✔ Anchor Positive Emotions:
Learn the “Anchoring” technique to link your product to your prospect’s highest states of excitement and certainty.
✔ Build Instant Rapport:
Learn non-verbal mirroring and verbal matching to make prospects feel like they’ve known you for years within the first 60 seconds.
✔ Master the Language of Persuasion:
Use the Milton Model and hypnotic language patterns to bypass the critical mind and speak directly to the “buying brain.”
Master These Skills in our NLP Sales Training:

Module 1: The Ultimate Sales Process
Most successful sales navigate a similar process. This module reveals the specific steps or stages in the Ultimate Sales Process. Each step is an essential element that brings the process to a successful close. NLP skills enhance each and every step, making this module unique in the world of sales.
| Module 1 | The Ultimate Sales Process | |
|---|---|---|
| Unit 1 | What is a Sales Process? | |
| Unit 2 | Phase 1: Meet and Greet | |
| Unit 3 | The Two Common Mistakes During the Meet & Greet | |
| Unit 4 | How NLP Training Can Help During the Meet and Greet | |
| Unit 5 | Phase 2: Outline of Expectations | |
| Unit 6 | Common Mistakes During Outline of Expectations | |
| Unit 7 | Phase 3: Information Gathering | |
| Unit 8 | Common mistakes During Information Gathering | |
| Unit 9 | How NLP can help with the Information Gathering Phase | |
| Unit 10 | Module 1 - Ultimate Sales Process Quiz 1 | |
| Unit 11 | Phase 4: Presenting the Product and/or Service | |
| Unit 12 | Common Mistakes During Presenting the Product Phase | |
| Unit 13 | How NLP can help During Presenting the Product Phase | |
| Unit 14 | Phase 5: Overcoming Objections | |
| Unit 15 | Common Mistakes During Overcoming Objections Phase | |
| Unit 16 | How NLP can help with the Overcoming Objections Phase | |
| Unit 17 | Phase 6 - The Money and Closing the Sale | |
| Unit 18 | Common Mistakes During the Money and Closing Phase | |
| Unit 19 | How NLP can help During the Money and Closing Phase | |
| Unit 20 | The Sales Process Module Summary | |
| Unit 21 | Module 1 - Ultimate Sales Process Quiz 2 |

Module 2: Foundations of NLP
This sales training module contains the founding principles that put NLP on the map. You’ll be introduced to powerful principles that turn you into a more powerful, confident and flexible communicator. You’ll also be prepared in this module to successfully complete this NLP sales course.
| Module 2 | Foundations of NLP | |
|---|---|---|
| Unit 1 | Introduction | |
| Unit 2 | Defining vs. Exploring | |
| Unit 3 | Themes of NLP | |
| Unit 4 | Sensory Acuity | |
| Unit 5 | Behavior Flexibility | |
| Unit 6 | Techniques | |
| Unit 7 | States of Excellence/Physiology | |
| Unit 8 | Challenges & Outcomes | |
| Unit 9 | Module 2 - Introduction to NLP Quiz |

Module 3: Advanced Rapport Building with NLP
Without it, you’ve got nothing. Rapport is the first step in any sales relationship. Most people try to build rapport with words. In the NLP Sales Training, you’ll learn to build fast and effective rapport with your clients, nonverbally. Master nonverbal rapport and your level of influence will soar.
| Module 3 | Advanced Rapport Building with NLP | |
|---|---|---|
| Unit 1 | Introduction to Rapport | |
| Unit 2 | Matching and Mirroring | |
| Unit 3 | Calibration, Pacing, and Leading | |
| Unit 4 | Activity: Matching and Mirroring | |
| Unit 5 | Activity: Pacing and Leading | |
| Unit 6 | Module 3 Quiz - Rapport Building |

Module 4: Anchoring Your Trust and Credibility
We live in a stimulus-response environment. Anchoring gives you the awareness to understand your client’s stimulus-response behavior and the power to control it. When you know how to offer stimuli that get predictable responses, your level of influence increases. When you know how to easily customize stimuli for each individual client, you’ll lead them right through the close.
| Module 4 | Anchoring Trust and Credibility | |
|---|---|---|
| Unit 1 | Introduction to Advanced Anchoring | |
| Unit 2 | Anchoring to Yourself | |
| Unit 3 | Steps to Advanced Anchoring | |
| Unit 4 | Sales Creativity Exercise | |
| Unit 5 | • Assignment: Anchoring Yourself | |
| Unit 6 | Spontaneous Anchoring | |
| Unit 7 | Sales Creativity Exercise | |
| Unit 8 | Anchoring Your Client | |
| Unit 9 | Sales Creativity Exercise | |
| Unit 10 | • Assignment: Anchoring Clients | |
| Unit 11 | Trust and Credibility | |
| Unit 12 | Steps to Creating Trust and Credibility | |
| Unit 13 | • Assignment: Trust and Credibility | |
| Unit 14 | Module 4 Quiz - Advanced Anchoring |

Module 5: Learn Your Client’s Language
Representational systems are the visual, auditory and kinesthetic preferences we each have. While communicating, your clients give you their preferences. Are you noticing? Rep systems are the foundation of influence. When you’re aware of rep systems, you can speak your client’s non-verbal language.
| Module 5 | Learn Your Client's Language | |
|---|---|---|
| Unit 1 | The Psychological Advantage | |
| Unit 2 | Introduction to Representational Systems | |
| Unit 3 | • Assignment: Noticing Predicates | |
| Unit 4 | Eye Accessing Cues | |
| Unit 5 | • Assignment: Eye Accessing Cues | |
| Unit 6 | Sales Creativity Exercise | |
| Unit 7 | Module 5 Quiz - Learning Clients Language |

Module 6: Looking for their Criteria in the Sales Process
You’ve heard of “hot buttons,” in other sales training. They are those very specific buying triggers that push a sale through the objections to the close. But, what if you had a way to quickly discover your clients’ hot buttons and trigger them in the moment needed? This is what NLP sales criteria do. When you understand the technique in this module, you’ll be ready to push some buttons!
| Module 6 | Criteria in the Sales Process | |
|---|---|---|
| Unit 1 | What is Criteria? | |
| Unit 2 | Criteria Exercise 1 | |
| Unit 3 | Criteria and the Sales Process | |
| Unit 4 | Words Matter! | |
| Unit 5 | Words Matter Exercise | |
| Unit 6 | Important area’s to use criteria keywords | |
| Unit 7 | Module 7 Quiz - Criteria |

Module 7: The Buyers Subconscious Motivation
Meta programs are like unconscious levers that push and pull us in different directions. When you know how to pull the right levers, you can take charge of any interaction. When you use metaprograms with integrity, you’ll know how to motivate clients, help them make decisions and make your product a must-have.
| Module 7 | The Buyers Subconscious Motivation | |
|---|---|---|
| Unit 1 | Introduction to Meta Programs Buyers Motivation | |
| Unit 2 | Toward/Away Motivation | |
| Unit 3 | Observation: Toward/Away Motivation | |
| Unit 4 | Internal/External Validation | |
| Unit 5 | Observation: Internal/External Validation | |
| Unit 6 | Proactive/Responsive | |
| Unit 7 | Observation: Proactive/Responsive | |
| Unit 8 | Self/Other Motivation | |
| Unit 9 | Observation: Self/Other Motivation | |
| Unit 10 | • Assignment: Buyer's Motivation | |
| Unit 11 | • Assignment: Using Filters in Sales | |
| Unit 12 | Module 6 Quiz - Buyers Subconscious Motivation |

Module 8: The Meta Model in Your Communication
The NLP Meta Model is a linguistic tool for getting specific, breaking rigid communication patterns, and identifying what’s happening beneath the surface. There is no better tool for understanding people at the deepest level and overcoming objections. This is the laser you need in a world of dull knives. With the Meta Model, you’ll even help clients understand their own goals and motivation better than ever. When it’s time to close the deal, you’ll be more than a salesperson. You’ll be someone who helps them get what they truly want.
| Module 8 | The Meta Model | |
|---|---|---|
| Unit 1 | Introduction to the Meta Model | |
| Unit 2 | Deletion, Distortion, and Generalization | |
| Unit 3 | Isolating Objections | |
| Unit 4 | Meta Model Distinctions | |
| Unit 5 | Deletion | |
| Unit 6 | Unspecified Referential Index | |
| Unit 7 | Unspecified Verbs | |
| Unit 8 | Nominalizations | |
| Unit 9 | Modal Operators | |
| Unit 10 | Universal Quantifiers | |
| Unit 11 | Cause and Effect | |
| Unit 12 | Mind Reading | |
| Unit 13 | Lost Performative | |
| Unit 14 | • Assignment: Meta Models | |
| Unit 15 | Module 8 Quiz - Meta Model |

Module 9: Selling with Metaphors
Our minds make sense of the world through metaphor. Life is a game. Make sure you’re on a winning team. The sales process is like a dance and you need to be the one leading. Problems are like a speck of sand in an oyster shell. Over time, they become pearls. Using the right metaphor creates instant understanding and new levels of motivation. In this training, you’ll learn to use metaphors so that your clients will instantly get your meaning and be motivated to buy from you.
| Module 9 | Selling with Metaphors | |
|---|---|---|
| Unit 1 | Introductions to Metaphors | |
| Unit 2 | Metaphors in Sales | |
| Unit 3 | Types of Metaphors | |
| Unit 4 | Metaphors and Representational Systems | |
| Unit 5 | • Assignment: Creating Metaphors | |
| Unit 6 | • Assignment: Using Metaphors | |
| Unit 7 | Third Party Stories | |
| Unit 8 | • Assignment: Creating Third Party Stories | |
| Unit 9 | Module 9 Quiz - Metaphors |

Module 10: Using Hypnotic Language Patterns
Using language in a very specific way can have massive effects on a client’s subconscious. Commonly we think of this as hypnotic suggestion, however, it is really just using language patterns to allow your client to create, in their own mind, why they should take action. All you have to do is get out of their way and let them buy your product with their own motivations. This is invaluable in a sales training.
| Module 10 | Hypnotic Language Patterns | |
|---|---|---|
| Unit 1 | Introduction to the Milton Model | |
| Unit 2 | Milton Model: Mind Reading | |
| Unit 3 | Milton Model: Lost Performative | |
| Unit 4 | Milton Model: Cause and Effect | |
| Unit 5 | Milton Model: Universal Quantifiers | |
| Unit 6 | Milton Model: Modal Operators | |
| Unit 7 | Milton Model: Nominalizations | |
| Unit 8 | Milton Model: Unspecified Verbs | |
| Unit 9 | Milton Model: Lack of Referential Index | |
| Unit 10 | Milton Model: Deletions | |
| Unit 11 | • Assignment: Milton Model | |
| Unit 12 | Module 10 Quiz - Hypnotic Language Patterns |

Module 11: Establishing Your State of Excellence
Success in sales begins with you. In this module, you’ll learn and apply the secrets NLP practitioners use to control their own state. What mental and emotional state do you need to be in? Optimism. confidence, enthusiasm, calm and collected….
You’ll gain the skills you need to go there at will, even when you’re in the middle of a slump. These tools will pull you out of your mental rut so that you can present well and close more deals.
| Module 11 | States of Excellence | |
|---|---|---|
| Unit 1 | States of Excellence | |
| Unit 2 | Association/Dissociation | |
| Unit 3 | • Mindset Builder: Association/Dissociation | |
| Unit 4 | Quick Sales Tip | |
| Unit 5 | Accessing States | |
| Unit 6 | • Mindset Builder: Accessing States | |
| Unit 7 | Self-Anchoring for Personal Empowerment | |
| Unit 8 | Creating a Powerful Anchor | |
| Unit 9 | Sales Creativity Exercise | |
| Unit 10 | Module 11 Quiz - States of Excellence |

Module 12: Developing A Resourceful Frame of Mind
Beyond learning to control your mental and emotional state, in this module, you’ll discover and adopt powerful frames of mind. When your overall perspective is powerful, your mind and emotions tend to follow. If you don’t know how to specifically choose your frame of mind, then this module will blow you away.
| Module 12 | The Resourceful Frame of Mind | |
|---|---|---|
| Unit 1 | Introduction to Resource Frames | |
| Unit 2 | Frame: Feedback vs. Failure | |
| Unit 3 | Frame: Blame vs. Outcome | |
| Unit 4 | Frame: Possibilities vs. Necessities | |
| Unit 5 | Frame: How vs. Why | |
| Unit 6 | • Assignment: Your Experience Using Frames | |
| Unit 7 | Quick Sales Tip | |
| Unit 8 | • Assignment: Using Frames with Customers | |
| Unit 9 | Module 13 Quiz - Resourceful Frames |

Module 13: Goals and Strategies
In this sales training module, you’ll discover that goal setting is weak without a powerful strategy behind it. You’re going to use the specific strategy that made Walt Disney an icon. In this module, you’ll apply Disney’s strategy to your own career to position yourself for success like never before.
| Module 13 | Goals and Strategies | |
|---|---|---|
| Unit 1 | Introduction to Goals and Strategies | |
| Unit 2 | Disney Strategy | |
| Unit 3 | Explore the Disney Strategy | |
| Unit 4 | Disney Strategy Tips | |
| Unit 5 | Disney Strategy Examples | |
| Unit 6 | • Assignment: Disney Strategy | |
| Unit 7 | Outcome Specification | |
| Unit 8 | • Assignment: Outcome Specification | |
| Unit 9 | Module 12 Quiz - Goals and Strategies |
Who is this NLP Mastery Sales Training for?
Sales Leaders: Give your team a competitive edge that no competitor can copy.
SaaS & Tech Sales: Navigate complex, multi-stakeholder deals with psychological precision.
Real Estate & High-Ticket Pros: Build the deep trust required for life-changing purchases.
Entrepreneurs: Learn to sell your vision and your product with absolute confidence.
Ready to Out-Sell Your Competition?
The difference between a “maybe” and a “yes” is often a single subconscious cue.
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