Coach Package Creation Program

As a coach, you know you cannot promise results. And because coaching is client-led, every journey is different. You meet clients where they are and follow whatever comes up during a session.

That is what makes coaching so powerful. But it is also why it is so hard to sell.

Here is the reality: People do not buy coaching. They buy results.

And when people spend four or five figures on a program, they need to know exactly what they are getting for their money.

That’s why a lot of successful coaches lead their marketing with structured series, workshops, and courses, not 1:1 sessions. These formats take a person through a proven, step-by-step process that gets them from Point A to Point B.

Imagine you are looking for help with your business. Compare these two options:

1. Hire a business coach for 6 sessions.
2. Sign up for a 6-week program during which you will create your brand, build your website, and take your first discovery call.

Which option sounds more appealing?

Build a Business That Scales

We created the Coach Package Creation Program to teach you how to turn your niche into a high-value workshop series that is:

• Repeatable by design: You do the work once and run the program as many times as you need or want.
• Better over time: The more you run your program, the more feedback you get from clients. This helps you improve the content and delivery, which increases its value and allows you to charge more.
• A pathway to 1:1 coaching clients: A structured series is a great way to introduce yourself to new clients. Once they finish the series and see your value, they are much more likely to hire you for private coaching.
• Built to scale: Once your series is finished, you can record it and sell it as a course.

By the end of this training, you will have a complete workshop series ready to market to the public. You’ll also have a workshop blueprint you can use during your sessions to keep you on track.

Course Prerequisites

This program is intended for iNLP Center students who are enrolled in our NLP-Integrated Life Coach Training or NLP Combo training. This program requires an understanding of:

• NLP Information Gathering Techniques and Models
• NLP Transformation Techniques and Models
• iNLP Center Universal Coaching Model

Course Enrollment Fee

$699, which includes the online course and unlimited, live weekly workshops.

There is no start or end date. Start when you want and take as much time as you need. Live workshops are on-going and available weekly.

This course also awards 20 ICF Resource Development Credits, upon completion.

Needs & Niches

Do you know your coaching niche?

In this module, you will identify and understand your coaching niche and breakdown the needs and challenges of your ideal client.

This is important as your coaching package will be structured around the needs of this client.

Once you’ve worked to determine their needs and challenges, you’ll then attend a live workshop to get help on establishing your overall coaching package blueprint.

Designing Your Session

The coaching package you are designing will offer a specific end result. In order to reach that end result, you must have a guidance system so you don’t veer off track.

During this module, we will explore the design of your coaching package sessions. We’ll take a look at how to plan your sessions based on our 5-Phase Universal Coaching Model.

By the end of the module you will have a blue print to follow for one coaching session and understand how to use this system to generate the other sessions in your coaching package.

Testing Your Session

This module is all about testing your session with volunteers to make sure your sessions will provide a great result and the intended outcome.

You’ll have the opportunity to work with your trainer in a live workshop to review your volunteer’s feedback and determine what went wrong and how to improve it.

At this point, you’ll have the opportunity to cycle through the previous module and this one to build out each session of your coaching package until your package is complete.

Finalizing Your Coaching Package

It’s time to put on your business hat and think about marketing.

In this module you’ll address things like what extras to include with your package, determing your price, how your coaching will be delivered, the various marketing avenues, as well as upselling and remarketing.

Selling Your Coaching Package

This is where the rubber meets the road.

You’ve created this awesome niche coaching package and now you’re ready to get some clients. But, how do you encourage someone to start coaching with you?

In this module you will learn how to conduct a strategy session and exactly what to say to give your coaching inquiry the aha moment they need to sign up for your coaching program.